Be Kind To Your Behind

Cottonelle rolled out a campaign under the headline “Be Kind To Your Behind”. In Chicago and San Francisco London Taxis of North America was a part of this campaign. Cottonelle combined a lot of different media for the “Be Kind To Your Behind” campaign among other things TV, billboards, bus shelters and 10 London Taxis. The 10 London Taxis were in Chicago during April and in San Francisco during May. The Cottonelle wrap looked like toilet paper and it featured the cute Labrador poppy several places on the vehicle.

Click here to see video clips from the campaign: