July 10th, 2007

DHL Hits a Home Run

Monday July 9th, the day of the home run derby in San Francisco DHL sponsored courtesy rides to baseball fans. The Moscone Center in San Francisco was buzzing with activities for baseball fans from early morning.

We had 12 wrapped London Taxis at the event and through-out the duration of the campaign the taxis were out running with passengers.
In order to promote the free rides we supplied a street team. The street team was wearing yellow DHL shirts making it easier for the drivers to spot the team members when they were waving for a taxi. The news about the free rides quickly spread so everybody was soon waving for the free taxis.

For more information please contact Jesper Jorgensen on (508) 361-7504