Chicago, IL - December 22, 2003 - White Hen, one of the most recognized brands in the Chicago area, has launched a new initiative to provide free coffee samples to cold and thirsty consumers throughout Chicagoland this winter.

The program, which kicks off today and runs through March, will feature dedicated sampling teams canvassing the city and suburbs, offering free samples of the company's 100% Arabicabean gourmet coffee. In addition to the free four-ounce samples, they will also be giving away special gold coins which can be redeemed for a free 20-ounce cup of coffee at any of White Hen's more than 230 Chicagoland convenience stores.

A second phase of the program begins on Christmas Eve and runs through New Year'sDay. In the spirit of the holidays, anyone can come in to any participating White Hen store between 4pm and midnight and get a free 12-ounce cup of White Hen coffee.

White Hen offers 16 flavors/varieties of fresh, hot coffee in their stores. Customers can "pour their own" 12, 16, 20 or 24-ounce cup, and can even combine multiple flavors for a taste that's uniquely their own. New pots of most flavors are brewed fresh every 30 minutes.

"We think White Hen offers the best cup of coffee in Chicagoland," says Doug Fritsch, Vice
President of Franchise Operations at White Hen. "We're convinced that the more people who try it, the more loyal customers we'll have. Hopefully, a lot of people who have never tasted White Hen coffee before will get their first taste as a result of this program."

The mobile sampling teams will move around Chicagoland in specially "wrapped" London Fleet cars, which are the original 2003 London Taxis built in England and fully compliant for U.S. lefthand drive operation. The wraps will feature bold, attention-getting graphics that will soon become readily identified with the White Hen sampling program.

"We're extremely excited to be the official vehicle for White Hen's coffee sampling program," says Marc Klein, President and CEO of London Fleet. "White Hen will be the first company in the nation to use London Fleet cars in this manner. The unique eye-catching body design of these cars will greatly enhance the ‘wow’ factor of White Hen's program."

FOR MORE INFORMATION, PLEASE CONTACT JAIME WOODS AT RPM ADVERTISING:
312-492-1289

ABOUT WHITE HEN:
White Hen is a division of Clark Retail Enterprises, Inc. (www.clarkretail.com). With more than 230 convenience stores throughout Chicagoland and northwest Indiana, it is one of the areas most recognized brands.

ABOUT LONDON FLEET:
London Fleet was created to distribute, finance and wrap advertise London Taxis throughout the United States, and creates event marketing, wrap advertising and customized financing programs for the London Taxis, which can also be purchased from London Fleet. For more information, please visit www.london-fleet.com or call 312-735-1142.